Sheep shearing history

Over 180 years of Merino sheep farming culture and history in the South Island. See what's happened in the past and discover why we're still farming the worlds best Merino wool right here in the NZ high country!

Visit Us – Discover The Wrinkly Rams

Tucked into the heart of the Mackenzie Country, The Wrinkly Rams is one of those places you stumble upon and never forget. Part shop, part café, entirely New Zealand — we've been welcoming travellers, cyclists, and locals to Omarama for years.

We're the home of the finest merino wool products in the world — grown right here in the high country and crafted into hats, socks, and clothing built to last. Browse over 180 premium NZ-made products, warm up with a coffee and a pie fresh from the kitchen, and take a little piece of the high country home with you.

🕐 Opening Hours

We're open 7 days a week, 7am–4pm — welcoming visitors year-round.

📍 Find Us

10 Twizel-Omarama Road, Omarama 9448

We're right in the heart of the Mackenzie Country — a natural stop on the journey between Queenstown and Christchurch, or on the way to Aoraki/Mt Cook. Give us a call on 03 438 9751.

Get directions on Google Maps →

☕ The Café

Warm up with a freshly brewed coffee, grab a homemade pie, or settle in for something from the kitchen. Our café is a favourite with cyclists, road-trippers, and locals alike — good food, great views, and a proper New Zealand welcome.

🛍️ The Shop

Browse over 180 premium New Zealand-made products — from world-class merino wool hats, socks and clothing, to leather bags, paua jewellery, skincare, and books. Everything is made in New Zealand, and most of it is made right here in the high country.

🐑 Feed Our Lambs

One of the most magical parts of a visit to The Wrinkly Rams — especially in spring — is the chance to hand-feed our adorable orphan lambs. Known as 'bummer lambs', these little ones are bottle-raised by our team and love meeting visitors of all ages.

Our lamb feeding experience is seasonal (August–November) and is a firm favourite with families and travellers passing through the Mackenzie Country.

Find out more and book your lamb feeding experience →

Browse Our Collection

Over 180 premium NZ-made products under one roof — ICEBREAKER and other merino wool clothing brands, Native World and a huge luxurious Merino possum garment range, premium cowhide leather bags, natural pounamu & paua jewellery, skincare, childrens books, clothing and more.

Find Us in Omarama

A natural stop on the Alps 2 Ocean Cycle Trail and the road between Queenstown and Christchurch. Look for the Rams!

Visit Our Café

Step through the doors and into the warmth of The Wrinkly Rams café. Homemade soups, fresh baking, and great coffee — the perfect stop on your South Island journey.